Research services
Every method, matched to the decision.
Qualitative research is the core of the practice with quantitative support when the question calls for measurement.
Core — qualitative research
01
Usability testing
$7,500 fixed · 2 weeks
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02
Experience benchmarking
Flagship · from $15,000
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03
Discovery interviews
Generative · JTBD
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04
Survey & CSAT programs
Qualtrics · tracked
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05
Field & intercept studies
In-context · on-site
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06
Research programs & ops
Continuous · multi-team
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Supporting — quantitative & analytics
07
A/B test design & analysis
Hypotheses from research
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08
Behavioral & funnel analysis
Quant finds where, qual explains why
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09
KPI dashboards & tracked benchmarks
With the DataDrives data practice
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The quantitative services exist to serve the research generating hypotheses worth testing and verifying that fixes worked. See how qual × quant combine →